worn: a love letter to secondhand style
a welcome to the vintage collectors, curators and connoisseurs
In an age of excess, the ecological burden of the fashion industry has left devoted lovers of dress wondering how to reconcile their sartorial passions. In response, a growing preoccupation with the old is turning heads anew, and we’re here to celebrate it. Welcome to Worn, a secondhand style magazine born from the conviction that shopping is no frivolous affair.
Worn is a love letter to the vintage collectors, curators, and connoisseurs; the kind who are infatuated by clothes and spend their weekends sifting through racks of them. Perhaps your pastimes are that of the voyeuristic shopper who scours car boot sales in search of their next treasure, the pleasure not in instant gratification but in the thrill of the hunt. Here, discerning dressers are welcomed with open arms, the sort that spot something to die for but let the desire linger before they commit to it.
Each week, you’ll find an exquisite collection of the finest secondhand haunts, both in-store and online, nestled alongside interviews with charming secondhand style icons. You’ll indulge in mending tips, delightful stories of serendipitous finds — be it as unassuming as a belt or a bra that fits just right — and curated gift guides for the most sentimental of souls.
While the fashion world gushes over the next fleeting fad, here, we toast to what’s thriving — ephemeral beauties worth treasuring forever. Before you go — the first issue of Worn will be available to purchase (in print, of course) in 2025. More on that later…
See you!
Xo Gracie, Founder of Worn